Strengths and Weaknesses across a range of e-tools.

E-tools are used to great effect by a business in order to put its message out to an audience to see.There are a wide range of tools available to successfully integrate digital marketing.

Email Marketing

Advantages

Low Cost: It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it supports the green initiative and is paperless.

It has global reach: No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.

Targeted Marketing: You can target a specific audience based on geography, age, income, or whatever suits your needs. Want to send a coupon to the 30-35 year old females in a specific zip code for no extra cost? You can't do that with print marketing.

Recipients: Can be sent to specific people who have signed on for the email updates. It can also be a formal way of communicating with professional personnel.

Disadvantages

Spam:People's inbox's get packed  with email, both solicited and unsolicited. To cut down on the amount of unwanted emails, many servers have filters in place to lessen the number of spam emails a person receives.

No internet Connection: Email marketing relies on an internet connection to send and receive emails. Without a connection it's nearly impossible to get anything done. Even a weak connection your email may not send to the desired recipient.

Facebook

Advantages

Inexpensive:Anyone can set up  a Facebook account for free.

Wider Target Customer Reach: With over 1.5 billion users Facebook is a worldwide form of social media so people all over the world can see your page.Facebook is now more and more popular for people in the age of 35-54 and the fastest growing age range is 55 years old and above so more and more people are now using Facebook so regardless of the age your business is targeting Facebook is a great to capture them.

Post scheduling: It is very easy to schedule a post on facebook so that you can post to your audience at peak times.

Disadvantages

Can be expensive: While basic Facebook pages are free to set up buisness account that want to even more advertising will have to pay for sponsored ads.This added promotion expense can be a disadvantage for small business.

Competition: There is lots of competition on Facebook because its is so easy to set up a page for your business.Rival competitors can see what your page is and how it is being run it can copy a certain aspect of your page that is successful

Loss of Control: There is no control over who can post on your page.Rival competitors and angry customers can post to your page and can be derogatory towards your business. Your page has to be monitored to make sure nothing to explicit can be posted to show your business in a negative manor.

Twitter

twiter is an online social media site which allows anyone to create an account and tweet.Users have under 140 character to get the point out .Most groups and company's use social media to connect more with there audience.Your twitter profile most be informative and be used professional.Twitter users can use hashtags to search for something and if you have the same hashtag this can be very useful because they will be able to see your tweets.

Advantages 

Inexpensive

Character limit:There is a limit of a 140 characters on twitter so you can be direct to the point your tweeting about.

Similar Interest: Twitter, you can locate people who have similar interests, which can help you target potential customers. For instance, if your business is selling Shoes, you can easily find people with similar interests and follow them so you can relieve tweet and they can easily find you too.

Hashtags: If you use a hashtag everyone who uses that hashtag can find your tweet.Say your hashtag is #freshkicks everyone's tweets who has that in it will come up this is a easy way to attract attention to your page.

Disadvantages

Character limit: This can be a disadvantage because some people might struggle to get their point out within the 140 character limit.

Blog

Advantages

A Blog is a collection of content that is organized repetively. This content can take form of basic words as well as rich media(audio and  video) Blogs are a great way to get your message out.It is a way to build a community in which you can interact with people.Blogs can be used to show what you showcase.

Cost efficient: It is free to set up an account on blogger.

Simple: It is simple to set up an account on blogger you can sign in with your gmail and the interface is very easy to use.

Monetization: You can use google adds to help maximize your reach.

Disadvantages

blog removed: Your blog can get removed for good at any time if google dosen't want to keep the website running.

Lack of customisation: You can customise your blog too much because it only gives you default templates.